Daily Standard Operating Procedure for Virtual Assistants
🔒 GOLDEN RULES (Read First Every Time)
1 media upload per day per GBP profile
Media = Image OR Video (never both same day)
Media uploads are SILENT (no captions)
Images get geotagged; videos don't
ANCHOR CITY = The city listed on the GBP address
Most uploads = ANCHOR CITY (not job city)
Each asset max = 3 total uses, then retire
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📸 OPTION 1: Upload Image (Silent Photo)
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💡 Tip: Never rename after geotagging - it breaks metadata!
Keyword Example:Water damage restoration services in Seal Beach California
⚠️ DO NOT EDIT IMAGE AFTER GEOTAGGING
No resizing
No cropping
No renaming
Any edit removes EXIF data
🎥 OPTION 2: Upload Video (Silent)
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📝 OPTION 3: Standard Post (Educational)
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💡 When to use: 2-3 days AFTER media upload. This reuses existing media.
Standard Post Example:
Today we completed a water damage restoration job that required fast drying and careful moisture monitoring.
Water damage can spread quickly if it isn't handled properly, which is why early assessment and the right equipment are so important. Each situation is different, and taking the correct steps early helps prevent long-term issues.
Our team focuses on doing the job thoroughly from the start so homeowners can feel confident moving forward.
Learn more about how restoration services work.
🎯 City Rule for Standard Posts
DEFAULT = Anchor City (the city on your GBP address)
Target city = ONLY if it's the planned target city for this month
Max 1 target city per month (besides anchor city)
Max 1 job city mention per week when using target city
When in doubt → Use anchor city
🚫 DO NOT:
Use promotional language
Post same day as media upload
Use multiple images
Mention job city in every post
🎯 OPTION 4: Promo Post (Conversion-Focused)
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💡 When to use: Final use of media. Includes strong CTA. Use sparingly (1-2 per week max).
Promo Post Example:
Water damage can spread quickly and lead to long-term issues if it's not addressed properly. Our team is equipped to respond promptly and begin the restoration process right away.
From moisture assessment to professional drying, we focus on doing the job thoroughly so you can move forward with confidence.
Call now to speak with our team and learn how we can help.
🎯 City Rule for Promo Posts
DEFAULT = Anchor City (the city on your GBP address)
Target city = ONLY if it's the planned target city for this month
Max 1 target city per month (besides anchor city)
Max 1 promo per week mentioning target city
No city lists or daily rotation
When in doubt → Use anchor city
🚫 DO NOT:
Post promos daily
Use 4+ images
Stuff multiple cities
Upload promo images later as Photos
📅 Frequency & Timing Rules
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Daily Rules
1 GBP action per day ONLY
Never mix actions same day
Space everything 2-7 days apart
Weekly Limits
Standard posts: 2-3 per week max
Promo posts: 1-2 per week max
No consecutive days
Sample Week:
Monday: Upload Image 1
Tuesday: Upload Image 2
Wednesday: Upload Video 3
Thursday: (Rest or upload new media)
Friday: (Rest or upload new media)
Next Week:
Monday: Standard Post using Image 1 (7 days later)
Wednesday: Standard Post using Video 3
Friday: Upload new media
Week 3:
Monday: Promo Post using Image 1 (final use → retire)
